Practical notes on marketing and IT, drawn from real client work.
Practical notes on marketing and IT, drawn from real client work.
A look at the common mistakes we see before we start working with a client — and the fixes that move the needle fastest.
Read moreWhat we walk through before touching a single server, so growing businesses don't lose a day of uptime.
Read moreThe structural reason most businesses end up with a campaign calendar that fights their tech backlog.
Read moreWhat to expect when a chatbot goes live on your website — the good, the awkward, and what needs tuning early.
Read moreHow to split a first Google or Meta ads budget across testing, scaling and retargeting — without guessing.
Read moreThe honest answer isn't a number — it's a system. Here's how we think about posting frequency with clients.
Read moreBefore firewalls and advanced tooling, most small businesses are missing a handful of basics. Here's where to start.
Read morePage speed affects both rankings and conversions. Here's how the two connect, and what usually slows a site down.
Read moreSend us a note — we write about the things clients are actually asking us.